Innovative printing technology: can it bring a better environmental protection future to the packaging and printing industry?

2023-04-26

In recent years, manufacturers, legislators and consumers have all come to a clear consensus on the need for more sustainable packaging and reducing preventable packaging waste, and it has become critical for businesses to act on this. On this issue, green initiatives have become an important priority for the business community. To achieve these goals, investing in more advanced printing and production technologies is critical.


For companies that are part of the supply chain of physical products and commodities, improving the sustainability of their product packaging is one of the most important steps they can take. This is becoming a key consideration for manufacturers, retailers and consumers alike, and has led to increasing investment in sustainable packaging methods, such as recyclable materials and lean manufacturing processes. These interventions can help businesses adapt their packaging production methods to consumer expectations and regulatory requirements, which can also help these companies be seen as a more desirable place to work.


To achieve the best sustainable performance from packaged products, businesses cannot ignore the impact that can be achieved by upgrading their marking, coding and labelling systems. Every business that creates packaging and labelling for its products relies on printing presses and marking technology to encode important product data and information, providing retailers, consumers, regulators and supply chain partners with essential security, traceability and compliance data. Modern marking and coding technology combines many performance improvements and improvements to improve the overall efficiency of the system throughout its life cycle and has been designed with the manufacturer's sustainability goals in mind.


Businesses are looking to incorporate technological advancements such as eco-friendly inks, printing directly onto any type of packaging into their printing processes. Modern marking and coding equipment is capable of printing directly on materials and packaging types, which often presents challenges for older printing presses. Contactless printing allows manufacturers to easily print barcodes and basic data on substrates such as plastics and metals, or directly on curved or irregularly shaped items such as bottles, reducing packaging waste. In addition, because the technology is highly automated, production lines can operate reliably without human error and without regular downtime or passive maintenance.


The trend towards more sustainable packaging will only accelerate in the coming years, so businesses must look for all possible opportunities to reap environmental benefits throughout the production process and supply chain. By taking full advantage of the sustainability benefits offered by the latest marking and coding systems, businesses will be able to meet these important requirements, thereby enhancing their green credentials and meeting the expectations of their customers, employees and regulators.


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