What are the factors that need to be paid attention to in packaging and printing customization?
Nowadays, packaging and printing pay more and more attention to the appearance and image. As the protagonist of product marketing, the determination of style design and box type positioning all have a certain impact on marketing packaging. Because of its exquisite appearance, high-end and high-grade, lightweight and portable, and environmentally friendly, the packaging box adds luster to the product. So what factors need to be paid attention to in packaging box printing, how to control the quality,
01.Impact of the original document
Before printing the packaging box, it is necessary to design the document. The pattern, color, and text in the document are all clear. The pixel of the picture must be more than 300dpi, and the color mode is CMYK mode. The higher the content in the original document, the better the printed product. clear.
02.The impact of printed content
In order to attract consumers' attention and increase marketing volume, some customers exaggerated the promotion of product content, such as "the cheapest", "the most delicious", "the most authentic", "unique", "better than any other, no xx no money , 100% will not rebound, will not produce any side effects", etc., placed in a prominent position for publicity. Give people a false and misleading publicity, the consequences may harm the interests of consumers and peer competition, damage the normal market competition order, and even damage the reputation of your own company. This kind of unfair competition should not appear on the packaging. Printed content should be realistic.
03.The impact of design copywriting
Creative copywriting can often attract the attention of consumers and highlight the characteristics of the product, such as "Don't talk about the mountains you climbed, there are only morning peaks", "Make every dream in a foreign land a little sweeter", "It tastes great" etc. The function of the packaging box is not only to package the product, but also to promote the corporate cultural image.
04.The influence of design color
The packaging boxes of the product series should be harmonious and unified in color matching, such as using the seasonal colors of spring, summer, autumn and winter, apple red, peach pink, orange yellow, blueberry purple, etc., to facilitate unified sales and improve the company's popularity.
05.Influence of printing ink
Packaging box printing generally adopts four-color printing and spot-color printing, and most of them are four-color printing. The printing ink presses the ink onto the paper through the printing pressure. If the printing equipment has good precision and pressure, the printed content will be delicate and beautiful. On the contrary , The precision and pressure of the printing equipment are not enough, the content will be blurred and the content is not clear.
06.paper effect
It is very important to choose suitable paper. Color box packaging uses white cardboard, gold cardboard, silver cardboard, etc. Carton packaging uses white cardboard mounted on corrugated paper, kraft paper mounted on pit paper, etc. Gift box packaging uses white cardboard and special paper Mounting hard shell, etc., for the selection of paper, it is required to have high smoothness, high whiteness, strong stiffness, etc. Different papers have different effects.