Three Major Digital Printing Strategies For Corrugated Packaging In 2021 And Beyond
All types of printers are inclined to digital printing of corrugated packaging, so how do you ensure that your products are more competitive? The answer is to provide solutions that can help end industry users stand out, and pay more attention to the needs of e-commerce sellers and retail stores.
The packaging industry is a booming market, which brings us unlimited opportunities in all aspects of production. Traditionally, corrugated packaging is characterized by long orders and relatively limited requirements for graphics and colors, but this situation is changing.
Today, you can see more and more corrugated packaging in many shopping malls, supermarkets, and even grocery stores have vivid graphics, colorful colors, and localized and personalized messages. All of these are bringing us more new opportunities.
The digital printing of corrugated paper has developed more and more new application cases, which can help brands and their packaging designers to provide new choices for products of various sizes and shapes. Moreover, carton packaging is no longer just used as a secondary packaging for transporting goods! The digital printing of corrugated paper provides new possibilities for all primary and secondary packaging, retail ready packaging solutions and retail displays, and can be matched with local and regional events, thus replacing conventional sales solutions.
In order to take advantage of the growing market, digital printing provide products that can take advantage of your current relationship and extend your products to e-commerce sellers who buy through non-traditional channels, as well as independent retailers who generally require lower quantity .Provide new options for existing customers.
Every company has its own successful beginnings, and these successful beginnings often create the first batch of potential customers, and you can provide them with new digital printing and processing services for corrugated paper. Regardless of whether you provided ordinary cartons or color-printed cartons in the past, adding corrugated digital printing to the product series you serve can help you expand your product range, so that you can have more conversations with customers and get more order.
You need to evaluate your current customers and divide them into some basic categories. Your first batch of candidates are those who have already purchased color-printed corrugated packaging, especially those who paid for a full-color logo or product image. The digital printing service you provide them is to help them expand the delivery of information in the markets they serve.
If you are not sure, you can start with the surrounding environment where the packaging is required. Such as the food packing, like fruit and vegetable packing. Nowadays, corrugated paper digital printers provide fruit and vegetable suppliers with information and ability to identify fruits in carton packaging for foreign trade, or, as you often see in grocery stores, create a billboard image from a pile of carton packaging to make money. You can even go one step further and provide an augmented reality (AR) option to enable their cartons to interact with consumers.Provide services for e-commerce sellers.
In the past ten years, business has undergone tremendous changes. Especially in China, the rise of Alibaba has led China's e-commerce market to the position of a global leader. The rise of Internet sellers has nothing to do with the original corrugated paper digital printing industry, but over time, these sellers have become more and more sophisticated, and many people are looking for more solutions, including corrugated paper digital printing, to use products as primary packaging and the secondary packaging is shipped to the customer.
From sauces and jams to home decoration and fashion, this is an unlimited opportunity for the company, because it makes their business dealings easier and can be accepted by more consumers. The unboxing experience is very important for product sellers because it can help their products spread on social media.
The website of Fantastapack, headquartered in Washington State, USA, is the crystallization of the ideas of e-commerce sellers. From subscription cartons to display packaging on the next trading day, there are various sizes and colors to meet the needs of most products. They can even handle orders as little as one carton! No matter what type of entrepreneur you are, you can find a packaging or display option that suits your product.
It takes time and effort to build a website, and this alone is not enough to start a business. As a packaging and printing company, first of all, you must review the hardware and software resources that the company currently has. There are many excellent network-to-print solutions on the market today, and many products also have the option of catalog building, allowing you to quickly add product specifications, images, and customization options through low-code or no-code development.
After the production is complete, you need to market your new product and support customers after sales. You can make more use of social media, and consider using WeChat, Douyin, or Baidu advertisements in a short period of time to increase momentum.Cooperation with independent retailers.
Retail display packaging is considered another market. Retail display packaging may be ordinary corrugated boxes, or full-color graphic packaging, and are basically short-run orders. Generally speaking, 300 or 500 display packaging orders are considered as short-run orders, which are very suitable for digital printing. However, the same digital printing also provides the possibility for mass printing.
Independent retailers are an untapped opportunity in the field of digital corrugated packaging. Shelf display packaging, independent display packaging, counter pallets, etc. are all market opportunities that many companies have not yet developed. Getting involved in these areas not only has the opportunity to brand your display products, but also has the opportunity to make changes based on local events or partner marketing plans, which are out of reach for most independent retailers. Because their demand is usually too small, and they have limited access to companies that meet their needs. You can use the color digital printing function to change this situation.
You can also provide support for small retail chains or local stores. All these display packages can be localized and customized for specific stores to suit specific advertising campaigns. Retail shelves and counter display packaging can be localized and customized in the same way. Due to the advantages of digital printing and the differences of carton packing, there are no design restrictions.
All these ideas can help you develop a digital printing corrugated paper business, but you will need a sales and marketing team that knows the development of the product. They will need to work with customers who are on the sidelines of trying new technologies and need to focus on the market to discover new opportunities. It has been learned from a company that has transformed that it is better to seize opportunities from the establishment of a new sales team than to try to redirect team members who have sold a large number of long-term orders.
At present, the color printing of corrugated paper is developing widely, and the color digital printing among them has become a key driving factor, and the short-run color printing among them is also growing. Brand owners and retailers in all fields are more receptive to high-value customized packaging than ever before. This is what digital printing is good at, and it's a great time to include it in your portfolio!
Xiamen Rise Dongsheng Import & Export Co., Ltd., a professional manufacturer of packaging enterprise, with more than 15 years experience，we can do OEM or ODM service, Our workshops mainly produce Paper box，packaging boxes，gift box，Jewelry box，cosmetic box，Cake box，Chocolate box，Wine box，Candle box，Corrugated Box，Paper Bag，Shopping bag.More information about our company and inproductions ,please mail to sales1@huakangortho.com or enter our web Chris@risedongsheng.com