The traditional printing industry in the era of digital printing: changes and opportunities

With the rapid development of digital technology, digital printing has become the mainstream of the printing industry, bringing a huge impact to the traditional printing industry. In today's era of digital printing marketing, the traditional printing industry is facing major transformation challenges, but also contains new opportunities.

The traditional printing industry has long been an important media carrier, but with the rise of digitalization, the traditional printing industry is experiencing an unprecedented impact. The emergence of digital printing has greatly reduced the cost of printing, greatly improved production efficiency, and also provided more possibilities for personalized customization. This makes the traditional printing industry gradually lose competitiveness in terms of price, speed and flexibility, and the market share is gradually eroded by digital printing.https://www.risedongsheng.com/

Under the impact of the digital printing trend, the traditional printing industry must actively transform to meet the challenges. First, traditional printing enterprises need to increase investment in digital technology to improve production efficiency and quality. Secondly, the traditional printing industry can provide more value-added services by combining with digital printing, such as post-processing of printed matter, design customization, etc., to meet the individual needs of customers. In addition, traditional printing enterprises can also achieve transformation and upgrading by developing green printing technologies and expanding emerging markets.