Expanding the innovative process of color gamut printing, how to help Xinzhao Printing achieve business breakthroughs?
Ningbo Xinzhao Printing Co., Ltd. (hereinafter referred to as: Xinzhao Printing) is located in Ningbo City, Zhejiang Province. It was established in 1998 and mainly serves the world's top 500 customers and high-end brands. The products include color boxes, gift boxes, paper cards, paper trays and environmentally friendly packaging, functional packaging. Xinzhao Printing is committed to continuously enhancing the brand value of customers. Xinzhao always takes "innovation and creating the future" as its core strategy, and attaches great importance to the investment of high-tech equipment, the application of innovative technology and the cultivation and construction of talent teams.
In recent years, Xinzhao has stood out from the supplier competition of well-known retailers around the world by virtue of the active application of new technologies and processes. Mr. Yang Jianqing, general manager of Xinzhao, began to pay attention to extended color gamut printing technology (hereinafter referred to as: ECG printing) many years ago, when few companies in the industry applied this technology.
In 2021, Xinzhao Printing was determined to start ECG printing. They purchased a new 9-color printing press and CGS ORIS X GAMUT intelligent color separation system, as well as related measurement equipment and process control systems. As one of the first companies to eat crabs, Xinzhao Printing implemented ECG printing mainly for the following three goals.
Meet customer needs: As the concept of environmental protection, green and sustainable development is becoming more and more popular, customers of Xinzhao Printing have also put forward demands for this, hoping to use recycled paper (Manila paper), but the color of recycled Manila paper is not as good as that of white cardboard, and the replacement of paper leads to a decline in printing quality. If ECG printing is used on Manila paper, it not only makes up for the "gray" weakness of Manila paper, but also the color effect is brighter, more realistic and more three-dimensional than traditional printing (because the color gamut of ECG printing is much larger than that of traditional printing). Therefore, it is deeply loved by brand owners.
Open up new markets: With the changes in the overall environment, the transfer of the industrial chain, and the fierce market competition, traditional printing is facing changes. As a traditional printing enterprise, in addition to continuous innovation and optimization in management, technological innovation is the core strategy of Xinzhao, and breaking through traditional printing has also become the biggest goal of Xinzhao.
Improve team capabilities: Xinzhao Printing obtained GMI certification in 2012. At this time, they have transformed the printing mode from relying on the experience of operators to intelligent automation. For ten years, the team has been adhering to the lean concept, constantly exploring the hidden functions of printing, and looking for methods and technologies to continuously improve printing color management capabilities. This lean thinking helps Xinzhao dig deeper into every link. The application of ECG color gamut printing technology is also an opportunity to further improve the overall capabilities of the team.
It has been less than two years since Xinzhao applied ECG printing, but many customers are already using this new technology, including series packaging of pet products, children's toy picture books, intelligence card books and various promotional materials. In the past two years, due to the impact of the epidemic and the transfer of the industrial chain, the business of many companies has declined sharply, but Xinzhao's business has not declined, but has risen against the trend.
New technologies and new processes have made Xinzhao develop well. Therefore, at this year's Hong Kong Printing and Packaging Exhibition and Gift Fair, Xinzhao presented a "ECG printing application feast" for visitors. In mainland China, CGS ORIS and partners have helped more people. At present, more than 10 printing and packaging companies have implemented ECG printing, and the purpose of these printing factories implementing ECG printing is nothing more than the following two aspects:
Improve printing quality: RGB image separation to ECG printing, the color effect directly catches up with the effect of the display, and also solves the confusion of traditional printing color distortion. In this way, the printing press can gain a differentiated competitive advantage in the current fierce competition.
Spot Color Replacement: Multi-spot/low-volume operations can greatly optimize production processes with ECG printing and significantly reduce labor, time, quality and production costs. ECG printing helps achieve high-quality packaging without increasing costs.
At present, the overall packaging presents a trend of small batches and multiple styles, and the proportion of such orders continues to increase, which brings huge challenges to printing companies. ECG printing can well meet the needs of such orders, thereby helping printing companies improve the comprehensive utilization rate of equipment, reduce comprehensive production costs, and thereby increase or ensure profit margins.
For Xinzhao Printing's brand customers, what they are most concerned about is that ECG printing has higher color reduction, not only high saturation, but also better layers and contrast, which can show more realistic and delicate colors and image effects. Now Xinzhao Printing's photo, screen and print consistency is the highest level in the industry.
The cooperation between Xinzhao Printing and CGS ORIS is not the first time. The color management software used before is also CGS ORIS. Whether it is a color scheme or stability, it can meet the high requirements of Xinzhao Printing's overseas customers, so the first thing that comes to mind is CGS ORIS. When they choose ECG printing intelligent color separation software.
The technical support of CGS ORIS in the early stage and the implementation of the landing service in the later stage are very good, and the functions of X GAMUT are also very complete and intelligent, which helps to realize the optimal combination of ink and wash during color separation, and also has the function of fine adjustment. For Xinzhao Printing, they never worry about color shift or difficult printing. In addition, Xinzhao Printing also values the rich experience of CGS ORIS and its partner Shenzhen Cailan Digital Co., Ltd. in printing standardization and ECG printing, which ensures the successful application of ECG printing in Xinzhao Printing.
With the continuous promotion and application of ECG printing, this technology has become more and more mature in recent years. Some advanced printing presses and customers have begun to realize the advantages and potential of ECG printing and have begun to pay attention to this new technology. Although the overall market understanding of this technology is not very extensive, with the popularization of ECG printing, more and more brand customers apply ECG printing to their production/packaging printing. "Innovation, create the future" is the business philosophy of Xinzhao Printing. Xinzhao always puts the innovation and improvement of printing technology first, and is more willing to make a little contribution to the practice of new technologies in the industry. We believe that under the leadership of Mr. Yang, Xinzhao's development will continue to leap to a new level.