What changes will digital printing and smart packaging bring to the industry?
Prismiq is a digital printing and smart packaging company that is a division of Seeywell. The company debuted at PACK EXPO International. The company's solution is to create a digital twin for each package to track the entire supply chain and collect data en route. Consumers can also interact, feeding more data back to brands.
Prismiq uses digital printing technology to print a unique watermark on each package to create digital twins. These digital twins can be used to manage products flowing through the supply chain and collect data related to the packaging, palletizing and shipping of each product, resulting in greater Achieved efficiencies. This data can be used in the field of experiential smart packaging for consumers, such as providing product origin information, nutritional information for specific products, or highly personalized, etc.
Prismiq's digital twin technology can also be used to track packaging, identity verification, fraud prevention and more, resulting in a significant impact upstream at the processing, packaging and supply chain logistics level. This is because the company can manage digitally printed/watermarked products, collect and store data related to the packaging, palletizing and shipping of each product and store it as a digital twin. All the efficiency savings and insights gained upstream by CPG can ultimately pay for the enhanced consumer experience of downstream products.
Prismiq can also be used in industries such as boxed wines, by printing a digital watermark on each product package, capturing and embedding data such as specific product information, grape origin information, etc., which consumers can access by scanning the digitally printed watermark on the package with a smartphone. Information. Digital twin technology can also be used to manage the shelf life of unopened wines in the supply chain, revealing information such as discounts that may should occur to transfer that wine as soon as possible.
In conclusion, Prismiq's digital twin technology brings greater efficiency and better product experience, and has a significant impact on the upstream level of processing, packaging and supply chain logistics. At the same time, the digital twin technology provided by the company can also be used in various industries, thereby providing enterprises with more possibilities and business opportunities.
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